A step forward to go deeply into the work unrolled at Carrara during the LabDay
Enjoy the evocative slides provided by Paolo Chiappini, the director of Tuscany System Foundation.
How can we define the tangible and intangible cultural heritage of a territory?
How can we define the tangible and intangible cultural heritage of a territory?
What makes Tuscany not just a tourist destination, but a brand that's famous all over the world?
These were two fundamental questions Paolo Chiappini tried to answer, when he gave one of the inspirational speeches at the Carrara LabDay.
Tuscany, he said, is a way of life, it is a way of being: "It is the land of know-how, of good living".
Promoting Tuscany basically it means promoting a rich canvas made by places, events, traditions, landscapes, habits, people and stories…